COCO ECO

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” - Coco Chanel

 

Today I'm simply going to borrow the words of Coco Eco editor, Anna Griffin. The strong message that prevails through her words is that this environmental caper does not have to be too daunting to embrace. As I hope is evidenced through these pages, the actions of change actually bring a great deal of enjoyment through discovery, creativity, innovation and an overall sense of well-being and power. It feels good to have such an influential force as the fashion industry taking a lead.

"Coco Eco Magazine is based on substance. It’s founded on passion because the truth is, the world as we know it, is in huge peril and so are we. You don’t have to be a subscriber to treehugger.com or to have even seen Al Gore’s “An Inconvenient Truth” to know about it.

Everyday we’re hearing news about shrinking polar ice caps, or lead-based product recalls from China , rising levels of cancer, or dwindling wildlife populations, not to mention, ferocious wildfires and hurricanes. It’s everywhere, and the news about it can’t be missed. To believe that these incidents are not tied to global warming is naive. With commitment we can stop the damage to our planet.

It’s the time to do something about it while we still can. Every woman has the chance to take a stand. Not just for herself, but for the friends and family in her life now, and in the future.

Unbeknownst to us, we have enormous power and it’s not through petitioning local government. It’s women who buy the groceries, clothing, household items, skincare, and make-up, even cars. Need I go on? Through our choices we have enormous purchasing power and the ability to shift standards and implement change. Influence more stringent regulations in the everyday items that affect our lives. Commit to a healthier standard of living. Money is power and we spend a lot of it so it makes sense to start spending it well. And it comes with the additional bonus of whilst helping the planet; it’ll be good for you too. 

We’re not suggesting you accumulate new eco-friendly things to replace the conventional items you already own. In fact, quite the opposite! Being eco aware calls for a review on how we’re living and how we’re spending. Take inventory of your life and choose what you can live without, and be brutal with yourself. Realize that everything you purchase came from somewhere and has to go somewhere. And in that new space, start choosing something positive. Make your money count and put it back so it can reap more. Recycle, reuse, restore, and reinvent. Purchase organic. Support local, sustainable and fair trade. Get creative! And don’t get overwhelmed! Even if you only do one or two things, it all counts.

Most importantly, have fun! There’s a new world of fashion, lifestyle, and beauty out there to explore. Fantastic, stylish and healthy products and companies are immerging everyday.


So ladies, strap on your “Stella’s” and get with the program! It’s time to take a stand"

Coco Eco.